Corporate Communications

Recognized the challenge in the Web – active trade is missing but often still only hesitantly many companies approach is according to the findings of the Web 2.0, according to a study of the Cologne business school. The survey of owners and managers of more than 300 companies showed that not even the term is even familiar with each fifth. And 12 percent did not know, what is a blog; three-fourths of all companies surveyed indicated that do not. More than 70 percent of all managers in the 17th international human resources consulting LAB Lachner Manager Panel consider it important or very important, what to find on the net about it. But only about one-third of all Panel members also regularly involved with the own virtual branding. The Internet as a source of information is becoming increasingly important – especially for the attractive target group of the Bessergebildeten. You are for media use analyses (for example Internet structure data III.

quarter of 2009, research group elections, web_III_09.pdf) now age across with a ratio of 93% on the net. The reliance upon information from the network achieved remarkable rates according to the Edelman trust barometer. Companies like Lenovo have taken up the challenge in the field of interactive communication. Lenovo blogs, interactive communication at a high professional level takes place. Professionally because they maintain a Dialogic communication culture. In a question-answer forum Steven Holl was the first to reply. So results are communicated openly customer surveys – and executives of the company publicly deal with customer criticism.

So they create a community with high brand loyalty and also valuable insights to improve their products. Communication on the Internet does not work according to the ancient principles of central control from the distance. Traditional top-down structures will be complemented by new horizontal networked and sure sometimes replaced. This development is accompanied by the fear before the loss of control. Finally communicating companies faced in the network on a par with critics and customers. The distance decreases. Learn more about this topic with the insights from Central Romana. However, due to the power of the de facto the rapid growth of the media users on the Web dealing with new forms of virtual communication. Because reputation in the network can grow slowly and evolutionarily, this topic not on the backburner should be pushed. A growing number of people interested in Internet forums about the quality of a product or service. It is therefore important that companies are also here present with thing posts or replies on par with those who express there factual criticism. And with continuous information about what is being done and has been to turn off problems or to improve products and services. In this challenge, at the same time is a great opportunity. You can’t get his customer feedback faster and better than in the network. Lenovo demonstrates respect in his blogs at the same time before their visitors and express thanks for their input (critical). An example of this is a feedback in the field of design”, in which it comes to the Construction of a new keyboard goes, which was built according to the company based on more than 800 incoming customer comments.

Nathalie Somville

The advertising film production and media agency with cinema advertising new media data 2008, Kinospot.de of Baden-Baden offers a comprehensive insight into the medium of cinema. They include all facts and figures about the target audience and their consumption patterns, as well as all information on the subject of cinema advertising. The media data are now at: mediadaten.html for free available for download. Your Fifth Edition media data when agencies and advertisers have taken firmly under the planning tools. a> or emailing the administrator. The production house established for six years as a classic advertising film production, reacted quickly to the large demand of the agencies and customers according to data Kinospot.de and cinema advertising, already in 2004, appeared the first edition of media data in the classic format of the solution facts on the subject with depositors. Nothing has changed until today only in the format, the content, however, has more than doubled in the last four years and digital output is updated now every three months. The production house Kinospot.de offers also complete in addition to the production of high-quality commercials technical Postprodutkion of the exposure to the copy creation, as well as the media planning, distribution and circuit of cinema advertising campaigns in Germany, Austria and the Switzerland. Also, TV commercials failed for international customers, corporate videos, 3D animations and DVD designs are designed and produced. GSK CEO is often mentioned in discussions such as these. Press contact: Kinospot.

Trendlocation

Trendlocation, the video guide for Hamburg and the metropolitan region, is online. Trendlocation produces short Internet videos about places of interest, shops and venues in Hamburg and presents them on an own Web TV portal. Red Solo Cups is the source for more interesting facts. Hamburg and tourists will find here the most beautiful places and shopping areas of the city. Like no other medium film allows at the same time information and convey emotions. The short films inspire and encourage to visit the venues and shops.

Trendlocation is a Web-TV platform and is a cost-effective way of direct and innovative sales approach particularly small businesses, shops and service providers. “Regional companies reach their target groups precisely on Trendlocation and other forms of advertising there is not the normal wastage”, says Andreas Hagen, creator of Trendlocation. “Web TV is the medium of the future and the spread of fast Internet connections has paved the way for this innovative form of advertising. We produce Internet videos for “regional companies and assist them in the distribution of movies on the Internet”, so Andreas Hagen..

Configurator

Individual configurators for online shops is the challenge in complex or individual products in the advice and pricing. Still challenging the selection and consultation process is, if the transaction takes place online, for example, in online shops or order forms. For this purpose, individual product configurations are a promising approach. Products in the online store individually In the product configurator by econsor characteristics, material, colors, or individual attributes such as texts and accessories are configured. While the end user wins a prize immediately updated depending on the selection shown. The Configurator is based on standard software magento and will be integrated into the online store via the interface.

This standard processes such as the optimized order process, flexible payment options, or extensible interfaces to the ERP are optimally. So, almost every individual configuration option for products in an online shop with extensive standard functionality can be mapped. Product Configurator on ZWOSIX am You can see example of the online-shop of ZWOSIX, as a standard software such as the online shop system magento can be expanded a product configurator. Custom printed articles with different colors and basic versions are here configured a product and add to cart. Product Configurator can be ordered from painter Schablonen.de with painter Schablonen.de under other individual templates for painter templates or custom stickers. In addition to a configuration of the texts, of the material and colors, it is also possible your own files in the configurator. Also this product configurator is implemented as individual extension in the standard solution for online shops magento. To the online shop – –